Top 10 Auto Manufacturer Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended March 5, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleSusan G. Komen, St. Jude’s Earn Trust, Equity
Susan G. Komen for the Cure and St. Jude’s Research Hospital had the highest trust and brand equity ratings for non-profits among US consumers in 2010, according to new research from Harris...
View ArticleSMB Marketers Segment Emails by Preference, Behavior
Small-to-midsized business (SMB) marketers are primarily interested in segmenting emails by recipient preferences and behaviors, according to according to [pdf] a recent study by GetResponse. (more…)
View ArticleMeasuring Online Ads Properly
Online advertising agencies need to focus less on impressions and more on serving the needs of their clients’ audience, according to John Burbank, CEO, Nielsen Online Division. (more…)
View ArticleTop 10 Real Estate Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAdobe Offers Phishing Bait
Mass market brands and applications such as Adobe are highly tempting to “phishers” who perpetrate online scams through phony email solicitations of personal consumer data, according to The Fraud...
View ArticleTeens Display Career Optimism
Despite the ongoing economic recession, US teens display high degrees of optimism and confidence about their future job prospects, according to a new study from Junior Achievement and ING. (more…)
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