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Weather Dampens Chain Store Sales Less than Expected

For the second straight month, US chain store retailers saw their sales impacted by weather in February 2010, according to the Weekly Chain Store Sales Snapshot compiled by the International Council of...

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‘Avatar’ Dominates Online Oscar Buzz

The hit 3-D science fiction film “Avatar” is dominating online buzz surrounding Oscar-nominated films, according to data collected by The Nielsen Company January 25- February 26, 2010. (more…)

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Typosquatting Costs Google Advertisers $497M/Yr

Google may be profiting from typosquatters at the expense of online advertisers, according to a study from Harvard University professors Tyler Moore and Ben Edelman. (more…)

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Boomers Present Marketing Challenges, Opportunities

Marketers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, according to...

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Top 10 Sports Websites – January 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Broadcast Media Websites – January 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Sophisticated Customers Demand Value

Increasingly sophisticated customers will increase the pressure on businesses to provide value, according to [pdf] employment firm Manpower Inc. (more…)

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Most Retail Sectors Grow in Feb.

Most retail sectors experienced year-over-year growth in February 2010, according to MasterCard Advisors’ SpendingPulse. (more…)

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Women, Middle-aged Do Most Mobile Social Networking

Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company. (more…)

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SMB Marketers Bullish on Video Email

Small-to-midsized business (SMB) marketers are highly enthusiastic about the prospects of video email, according to [pdf] a recent study by GetResponse. (more…)

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Top 10 Brands Advertised on Radio – Week of 02-22-10

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Top 10 Online Retailers by Conversion Rate – January 2010

The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.

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Mobile Augmented Reality Poised for Rapid Growth

Although the mobile augmented reality (AR) market is in its infancy, mobile AR sales will reach $732 million by 2014, according to Juniper Research. (more…)

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Tweets Predict Oscar Upset

Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom...

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Marketing across the Generations

Each generation of the US population has unique wants and needs that marketers and retailers should address differently, according to The Nielsen Company. (more…)

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Personalization Popular for Reducing Inbox Clutter

Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to [pdf] a recent study by GetResponse. (more…)

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Top 10 Auto Manufacturer Websites – February 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Online Retail Categories by Order Size – January 2010

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Behind the Curve: Week Ended March 5, 2010

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)

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Susan G. Komen, St. Jude’s Earn Trust, Equity

Susan G. Komen for the Cure and St. Jude’s Research Hospital had the highest trust and brand equity ratings for non-profits among US consumers in 2010, according to new research from Harris...

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