Weather Dampens Chain Store Sales Less than Expected
For the second straight month, US chain store retailers saw their sales impacted by weather in February 2010, according to the Weekly Chain Store Sales Snapshot compiled by the International Council of...
View Article‘Avatar’ Dominates Online Oscar Buzz
The hit 3-D science fiction film “Avatar” is dominating online buzz surrounding Oscar-nominated films, according to data collected by The Nielsen Company January 25- February 26, 2010. (more…)
View ArticleTyposquatting Costs Google Advertisers $497M/Yr
Google may be profiting from typosquatters at the expense of online advertisers, according to a study from Harvard University professors Tyler Moore and Ben Edelman. (more…)
View ArticleBoomers Present Marketing Challenges, Opportunities
Marketers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, according to...
View ArticleTop 10 Sports Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Broadcast Media Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSophisticated Customers Demand Value
Increasingly sophisticated customers will increase the pressure on businesses to provide value, according to [pdf] employment firm Manpower Inc. (more…)
View ArticleMost Retail Sectors Grow in Feb.
Most retail sectors experienced year-over-year growth in February 2010, according to MasterCard Advisors’ SpendingPulse. (more…)
View ArticleWomen, Middle-aged Do Most Mobile Social Networking
Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company. (more…)
View ArticleSMB Marketers Bullish on Video Email
Small-to-midsized business (SMB) marketers are highly enthusiastic about the prospects of video email, according to [pdf] a recent study by GetResponse. (more…)
View ArticleTop 10 Online Retailers by Conversion Rate – January 2010
The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.
View ArticleMobile Augmented Reality Poised for Rapid Growth
Although the mobile augmented reality (AR) market is in its infancy, mobile AR sales will reach $732 million by 2014, according to Juniper Research. (more…)
View ArticleTweets Predict Oscar Upset
Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom...
View ArticleMarketing across the Generations
Each generation of the US population has unique wants and needs that marketers and retailers should address differently, according to The Nielsen Company. (more…)
View ArticlePersonalization Popular for Reducing Inbox Clutter
Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to [pdf] a recent study by GetResponse. (more…)
View ArticleTop 10 Auto Manufacturer Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended March 5, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleSusan G. Komen, St. Jude’s Earn Trust, Equity
Susan G. Komen for the Cure and St. Jude’s Research Hospital had the highest trust and brand equity ratings for non-profits among US consumers in 2010, according to new research from Harris...
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